EMERYVILLE, CA (May 5, 2026) – Hinalea Imaging Corp., a provider of intelligent hyperspectral imaging solutions, announced today that it has signed a reseller agreement with DATUM Ingeniería S.A.S., a Bogotá-based distributor of advanced photonics and sensing technologies, for the countries of Colombia and Panama.
The agreement establishes DATUM as Hinalea’s authorized reseller in the region, with responsibility for commercializing, supporting, and integrating Hinalea’s hyperspectral systems across key verticals including food, agriculture, environmental monitoring, and remote sensing.
“This agreement marks a major milestone in our LATAM expansion strategy,” said Jeffrey Oleske, Head of Sales for the Americas at Hinalea Imaging. “DATUM brings strong technical capability, trusted relationships, and a commitment to customer success. We are confident in delivering even greater value to our end users in Colombia and Panama.”
Luis David Salazar, Regional Representative and LATAM Sales Consultant for Hinalea says, “Having a distributor with the track record of DATUM INGENIERÍA SAS is undoubtedly a strategic step. Their focus on cutting-edge hyperspectral technology makes them the ideal partner; we are very pleased to strengthen our network with such a solid company.”
John Guzman, co-founder and CEO of DATUM Ingeniería, added, “At DATUM Ingeniería, we focus on offering comprehensive solutions that integrate the capture, analysis, and management of geospatial information. The alliance with Hinalea Imaging allows us to complement our portfolio with state-of-the-art hyperspectral technology and reinforces our commitment to integrating innovative solutions that generate an impact in key sectors of the region. This opens up new opportunities for our clients in process optimization, monitoring, and field analysis.”
This business partnership further strengthens Hinalea Imaging’s commitment to expanding access to next-generation hyperspectral imaging solutions across Latin America and empowering regional partners and customers with advanced optical insight and real-time data intelligence.
About Hinalea Imaging Corp.
Hinalea offers intelligent inspection solutions as a service, through its AI-enabled, hyperspectral imaging platform. Hinalea deploys this platform to generate and capture rich data sets of spectral and spatial information on a given target. This data is translated in real-time to actionable intelligence, utilizing deep machine learning models, allowing our customers to enhance and automate inspection for industrial applications in food quality and safety, toxin detection, microbial detection, and more.
Learn more about us at www.Hinalea.ai
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